Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards, who previously ...

Sprite’s latest campaign in China has stirred up conversations as it leaves drinkers wondering "is Sprite really advertising for its competitors". To launch Sprite Zero Sugar in Mainland China, Sprite ...

No matter where you are in the world, you’ll soon hear that a cold Sprite is the antidote for when ‘heat happens.’ Sprite’s new campaign, which debuts in the US and India this month, says the world is ...

‘Sprite Bhujaye Pyaas, Baaki Sab Bakwaas. Clear Hai?!’ The aerated soft drink brand is back again re-emphasising the immensely successful tagline in its new campaign. And this time, the plan is to ...

Sprite is back with yet another humorous campaign, Joke in a Bottle. Building on the campaign’s signature blend of Gen Z’s humor and pop culture, the brand brings together a rather unlikely duo — ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

A Sprite ad saying ‘she’s seen more ceilings…than Michelangelo’ has been branded “sexist and degrading” by an advertising standards watchdog. The Advertising Standards Authority of Ireland (ASAI) ...

Coca-Cola India has rolled out a film for its lime-flavoured beverage Sprite that has been conceptualised by Ogilvy. Titled 'thand rakh' (keep calm), the film shows how the drink is a go-to refresher ...

In September 2008, afaqs! reported on Coca-Cola’s innovative outdoor campaign for the launch of Sprite Xpress – a new pack variant of its clear drink, Sprite. This time, the beverage giant has used ...

NEW YORK -- In an effort to put a little fizz back into its Sprite brand, Coca-Cola Co. has invited several agencies to give creative ideas for its Sprite advertising. Sprite is the best-selling lemon ...