‘The Smurfs’ License Holder IMPS Rebrands As Peyo Company & Unveils Expanded IP Drive – Annecy
The Smurfs global license holder IMPS has announced it is rebranding as Peyo Company after the pen name of Belgian comic book artist Peyo, who created the iconic little blue creatures in the late ...
At Annecy, IMPS unveiled a rebranding to Peyo Company and outlined a new strategy for expanding The Smurfs franchise and reviving other original creations from creator and storyteller Peyo. Alongside ...
Actor-host Jimmy Kimmel is the latest to join the ensemble cast of the upcoming Smurfs live-action film. He joins previously announced cast members Rihanna as Smurfette, John Goodman as Papa Smurf, as ...
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