LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

The new interactive LEGO sets are a questionable idea with an uneven execution.

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

This week, Lego introduced its new Smart Brick, a standard 2x4 Lego brick equipped with a tiny computer. The company announced the product at CES 2026 and will begin selling it on March 1st, 2026. The ...

Lego is taking things to the next level with its new Smart Brick, changing the way we interact and play with Lego pieces. Legos are incredibly fun, and we’re sure that many of us grew up playing with ...

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...