Cycling Tech & Components This might be one of the best smartwatches for cycling you've never heard of. With $50 off, see why the feature-packed Amazfit smartwatch is worth your attention Gravel Bikes ...

For those of you who aren’t Garmin devotees, we spotted another GPS alternative at Frost Bike this year. The Sigma Rox 10.0 GPS is the first of the Sigma cycling computers to integrate GPS technology.

The cycling computer market is an increasingly crowded space. One brand you may not have considered is Sigma, but the newly launched Sigma ROX 12.1 EVO is looking to change that, and matches the ...

Gear Break: The first dedicated game controllers designed specifically for Zwift, Sigma ROX 12.1 EVO: GPS bike computer with map navigation, Raen introduces the latest collection featuring bio acetate ...

Black Friday is an opportunity to grab a bargain on all of the best cycling kit – which can sometimes be prohibitively expensive. The Specialized S-Works Torch Lace cycling shoes are an example of ...

Oxford Products has added SIGMA to its portfolio of bike brands. “The market expansion into the UK is an important step into the future for us,” said SIGMA managing director Thomas Seifert. “Together, ...

“Without any exceptions, all our suppliers were very enthusiastic,” said Ed Hole, Sigma Sports’ head of retail, sitting in an office in the retailer’s new electric bike store in South West London.

The Sigma ROX 12.1 Evo became the German brand’s premium GPS computer when it launched earlier this year. But despite costing a hefty £379.95 / $379.95 / €379.95, the Sigma ROX 12.1 Evo lags behind ...