Stop chasing new ideas, and start focusing on what already works.

The most paranoid among us already know the checklist to avoid modern audio eavesdropping: Sweep your home or office for bugs. Put your phone in a Faraday bag—or a fridge. Consider even stripping ...

From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...

Sometimes the answer to a question comes down to shiny objects. A shiny object can be a great distraction that might appear valuable but often is nothing but cheap glass that isn't worth the cost. The ...

I’m not one to brag, but for a short period of time, I was a top Kindle publisher in the not-so-large Amish romance genre. I’m from rural Pennsylvania, but even with that credential, I never thought I ...

One of the things that I love about working for myself is that I don’t need to ask anyone’s permission before making a decision. If I want to make a change, I go for it, on whatever timeline makes ...