A new era of real-time analytics of fitting room activity is helping retailers understand the nuanced stories behind every ...

“We’re seeing more and more retailers marrying the two to create Smart Fitting Rooms,” she said. “Features like this are already playing a huge role in retail and will only continue to do so.

Riddled with design flaws and service gaps, the fitting room has been a longtime necessary-but-evil curse plaguing the store. However, experts indicate… Join the Retail Trendcaster Webinar Series to ...

This has caused several facets of the retail industry to be redefined ... Data and design’s intersection The interactive touchscreen fitting rooms serve as an example showing how marketers ...

The growth is also driven by the rise of e-commerce and the need for digital transformation within the retail sector. Virtual fitting rooms in virtual stores allow online shoppers to try on ...