There is no carmaker out there with as much influence over the custom industry as Ford. The Blue Oval has been making cars pretty much since cars were invented, and that in itself isn’t spectacular.

We start our rat rod truck adventure in Winston-Salem, North Carolina, where our man Jesse Kiser attended the Heavy Rebel Weekender rockabilly music festival and car show, a hardcore Mecca for ...

Regardless of being admired or mocked, rat rods are a work of personalization. They harbor innovation instead of conformity, functionality instead of precision, and enthusiasm instead of refinement.