How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...

Todd Millenacker didn’t get the message that the jingle is dead. Companies have turned away from catchy, old-fashioned ditties created by ad agencies urging you see the U.S.A. in a Chevrolet or ...

Linda Bruun had no idea a little jingle about hot dogs that she sang with her brother nearly five decades ago would still be popular today. Just about everyone knows the first nine words of the jingle ...

I was an advertising major in college before I chose journalism as my life’s work. Once I realized my dream of being a veterinarian, or a scientist like my father, had skidded to a stop on the giant ...

Who do you call when your windshield’s busted? The answer to that question, of course, is no one. Not anymore. Odds are, you simply summon a repairman by tapping a few buttons on your phone. But back ...