Uniqode reports many marketers excel in QR Code engagement but struggle to connect scans to revenue, highlighting the need ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

QR codes have become ubiquitous short cuts for everything from account log-ins to restaurant menus, but are we at risk of ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...