Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends ...

Programmatic advertising has powered a decade of growth in digital advertising. It’s also fueled demand for the same capabilities in other media formats. In the consolidated TV and radio industries, ...

NEW YORK, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as ...

Al-Arabia’s Jalal Khanfour explores how programmatic DOOH can finally deliver the reach, scale and automation for OOH planning across MENA.

Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...

Out-of-home media buying has come a long way from negotiating a single 48-sheet by the bypass. With data, digital screens and dynamic pricing reshaping the space, there’s a lot more math (and myth) in ...

In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the ...

Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, has gone live with the first three towers in its new Vegas Strip Tower Network, which transforms ...

Franck Vidal, director, Southeast Asia sales & partnerships of ATS Singapore 2025 event sponsor Vistar Media, looks at why programmatic is a constant in a constantly moving marketplace… Uncertainty is ...