EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired the distribution rights to ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

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Uniform maker Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining a crowded niche sports market that already includes softball, volleyball, 3-on-3 ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

A tiny pair of Air Jordan sneakers distinguished 5-year-old Eryn Lilly from the sea of novice cheerleaders in matching gold T-shirts behind her. Eryn was swimming in her shirt, which covered her blue ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...