Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...

YouTube is such a popular service because it's free to use, both by creators and internet users looking for quick entertainment or solutions to their problems. Of course, "free" is never truly free.

Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – ...

Reddit has appointed Google veteran Jyoti Vaidee to the newly created role of vice president of ads product, effective immediately, according to a company blog post. Vaidee spent over a decade on ...

Reddit will likely step up the creation of new advertising services since going through an initial public offering (IPO) in March. In public beta, the company on Wednesday released Dynamic Product Ads ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

The pharma industry spent just 1% more on all product ads for the first half of this year compared to the same period in 2021, while prescription drug ad spending actually fell. That’s according to ...

TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, ...