Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Deciding how fast to drive, brewing better beer, and winning bar bets — Mark Prell, a respected statistician, offers a modern guide to probabilistic thinking in What are the Odds?: A Statistical Guide ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Dany Lepage discusses the architectural ...

The probabilistic revolution first kicked off in the 1600s, when gamblers realized that estimating the likelihood of an event could give them an edge in games of chance. However, as an educator of ...