Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Cold messages are part and parcel of every recruiter’s day. It’s the way that we connect with new candidates, and we couldn’t survive without them. What’s pretty shocking though is that almost 90 ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Consumers expect more personalization across every retail touch point, including email. While customer acquisition via email has quadrupled over the past four years, according to research from Custora ...

In order to more efficiently reach their target audiences, today’s retailers must find new ways to deploy customized communications. Ana Silver Co., a jewelry designer and retailer, attributes a ...