First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Learn more about our policies and reviews. Achieving perfect, summer ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

With everyone from Emma Stone and Julianne Hough, to Lola Kirke taking the perm plunge, we've had a bit of a hair revelation. Turns out those giant, frazzled corkscrew curls as seen on Whitney, Cher ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...