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College students are showing up with tote bags, wired ear buds and matcha lattes for a chance to win "performative male" contests that have popped up on campuses around the country.

Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha lattes, Labubus, film cameras and thrifted tote bags. At Toronto Metropolitan ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

On Sunday afternoon, Stanford Recreation and Wellness shared Roble Field with students armed with matcha, tote bags and Clairo vinyls for a “performative male contest.” A performative male is a term ...

First-year Christian Hess shared this sentiment at Tufts’ inaugural performative male contest on Friday. Hess, a competitor, shared what performativity means to him. “Being a performative male means … ...

Hold your Labubus tight — the performative males are approaching in oversized shirts and matcha in hand. An informal “performative male contest” was held at UF’s Plaza of the Americas on Monday ...

The performative masculinity directed entirely at male approval ...

It’s never been easier to spot a performative male out in the wild. Just go to any third-wave café in a liberal-leaning city and you’ll find him reading an Ottessa Moshfegh novel while sipping a ...