Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

In everyday life, individuals are surrounded by many stimuli that compete to access attention and memory. Evidence shows that perceptually salient stimuli have more chances to capture attention ...

This study measured infants’ neural responses for spectral changes between all pairs of a set of English vowels. In contrast to previous methods that only allow for the assessment of a few phonetic ...