As more and more people understand the importance of Google AdWords, more and more people want to get involved in maximizing their profits when advertising on Google. A Search Engine Watch Forums post ...

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills ...

A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

Leads from PPC have you questioning the value of your investment? Recently Search Engine Journal columnist Brooke Osmundson wrote an outstanding tutorial 5 Common Reasons PPC Leads May Not be ...