Apple Debuts New Apple TV Intro With Music By Finneas Following "Vibrant" Rebrand

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This ...
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The Apple TV rebrand includes pleasant new intro music from an Oscar winner

The five-second opening jingle was created by the Oscar winning songwriter Finneas Baird O’Connell, Billie Eilish’s big brother. The pair won for What I Was Made For from Barbie in 2024 and No Time To ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Finneas on Creating a New Mnemonic Intro for Apple Originals - His Shortest Music Ever, but Possibly Soon to Be the Most Ubiquitous (EXCLUSIVE)

If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the ...