Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

If none of Nike’s newest — and seemingly endless — designs are your type, the brand has now announced that its Air Max 97 silhouette will be available for customization through its “Nike By You” ...

For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”That mandate comes straight from their new boss, who has ...

There’s a difference between sneakers that are made for you and made by you, but now Nike is offering the best of both worlds. The brand’s Dunk Low is coming to Nike By You, Nike’s custom shoe program ...

College basketball star and Hopkins native Paige Bueckers will make history, becoming the first college athlete of the “name, image and likeness” (NIL) era to design their own Nike shoe, the company ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Paige Bueckers' custom Nike G.T. Hustle 3 is dropping Saturday, with the UConn star becoming the first NIL athlete to get their own player edition from the brand. "It's definitely motivating to wear ...

In skateboarding, the term GOAT isn’t thrown around as freely as it is amongst NBA or NFL fans. Show up to any skate shop in the world and start talking to the lurkers about the best to ever do it, ...

Caitlin Clark will be the third active WNBA player with a signature shoe from Nike, joining the New York Liberty's Sabrina Ionescu and three-time MVP A'ja Wilson. Clark’s signature shoe will be ...