'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

In 1968, the legendary psychedelic rock band first performed at the University of Oregon, which became the band’s “home away from home,” Dead archivist David Lemieux stated, according to Nike, which ...

In an update to its 37-year-old slogan, “Just Do It,” Nike launched a “Why Do It?” campaign aimed at a Gen-Z generation that “reframes greatness as a choice, not an outcome.” The initial television ...

Las Vegas Aces' center and Nike signature athlete A’ja Wilson was named as one of the inaugural global athletes in the brand's multi-year collaboration with LEGO, per a release on Thursday. The news ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

Nike has announced cricket champion Shubman Gill as the face of its global campaign for Nike Mind 001 mule and Mind 002, its first neuroscience-based footwear.

NEW YORK -- Clutching his young daughter in his arms, LeBron James said on Tuesday that he "stands with Nike," a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar ...

Sometimes, storytelling isn't that much different from telling jokes. Timing is just as important as the joke itself. The mood must be right. The vibe must be appropriate. Long story short, no one ...

The store owner slashed prices for Nike in response to the campaign. A Colorado sporting goods store is closing after it boycotted Nike merchandise from its sales floor in response to the brand's ad ...