Nike is cutting nearly 775 jobs at its Tennessee and Mississippi centers in an effort to streamline its operations and focus on AI, while also investing in the skills needed for the future.

The iconic brand is starting 2026 by laying off workers, marking the third year in a row that it’s downsized its workforce.

As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

BLACKPINK’s Lisa has taken her love for fashion and sneakers to the next level, officially joining Nike as the brand’s newest ...

These top brands are not on the same track.

Investors must keep tabs on this metric, as it is the best indicator of demand trends. While no rival comes close to Nike's ...

The Air Jordan 4 Retro “Flight Club” is one of the first major Jordan Brand debuts of 2026 and kicks off a strong release calendar for the year. It not only connects to heritage, celebrating the early ...

The mash-up includes two new colorful sneaker drops for NBA Memphis Grizzlies star Ja Morant's signature Ja 2 line - Nike, Kool-Aid Even as it gears up to launch an entirely new brand in NikeSkims, ...

Nike’s seasonal Valentine’s Day sneakers are more than holiday-themed colorways; they also blend trends and streetwear, making them wearable far beyond Valentine’s Day. Because these Valentine’s Day ...