Nike is cutting nearly 775 jobs at its Tennessee and Mississippi centers in an effort to streamline its operations and focus on AI, while also investing in the skills needed for the future.

The iconic brand is starting 2026 by laying off workers, marking the third year in a row that it’s downsized its workforce.

As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

BLACKPINK’s Lisa has taken her love for fashion and sneakers to the next level, officially joining Nike as the brand’s newest ...

Investors must keep tabs on this metric, as it is the best indicator of demand trends. While no rival comes close to Nike's ...

These top brands are not on the same track.

The Air Jordan 4 Retro “Flight Club” is one of the first major Jordan Brand debuts of 2026 and kicks off a strong release calendar for the year. It not only connects to heritage, celebrating the early ...

Sportswear giant returns to India’s online market after nearly a decade, betting on Nykaa’s e-commerce and logistics playbook.

Nike’s seasonal Valentine’s Day sneakers are more than holiday-themed colorways; they also blend trends and streetwear, making them wearable far beyond Valentine’s Day. Because these Valentine’s Day ...