NEW YORK - Nielsen Online said Friday it has partnered with the parent of a leading Chinese Web ranking firm to deliver Internet measurement, research and analysis services from one of the world's ...

This story was written by David Kaplan. Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the ...

A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG ...

Nielsen announced its latest offering for cross-platform advertising: Nielsen Online Audience Segments – TV Viewing links online and offline consumer behaviors by providing marketers the ability to ...

The Nielsen stats from December (above) are in, and in case there was any doubt, online video usage continues its steady climb upward. While that's good news if you don't already have a traditional ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's ...

The Media Rating Council (MRC) has voted to grant accreditation to Nielsen Online Campaign Ratings. That’s a new measurement system that provides overnight audience reach, frequency and gross rating ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. TV and online ratings giant Nielsen has announced a pilot program called Nielsen Digital Program ...

Market research firm Nielsen recently published a report, Twitter Quitters Post Roadblock to Long-Term Growth, which stated that Twitter’s first-month retention rate was 40 percent. That is, only 40 ...

It's not news-- to savvy media viewers, at least -- that people like to watch TV online, through a range of devices including consoles, tablets, laptops, and computers hooked up to TVs. Now the ...

A TV show can be wildly popular online, inspiring binge-watching marathons and feverish Twitter chatter, but it’s still the number of people turning in via a regular television set that are counted ...