Vereigen Media’s latest approach moves away from that model entirely, prioritizing verified content engagement (VCE), ...

It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the enemy. In fact, they can even be ...

PipeRocket Digital, a full-funnel B2B SaaS marketing agency co-founded by Kamaraj Mathiarasan and Praveen Ravi, today released results from its client portfolio spanning 70+ SaaS companies from ...

For years, I’ve been beating the drum about the issues of measuring marketing impact with marketing-qualified leads (MQLs): MQLs can be easily manipulated, they encourage working leads instead of ...

At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the ...

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success. However, there is a new set of metrics quickly emerging as marketers ...