Mobile devices have become extensions of our lives, transforming from mere means of communication into entertainment, primary sources of information and work assistants. In general, mobile users spend ...
Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...
Mobile app developers have a lot to think about. First, developing an app, then growing a steady flow of users. Once these two massive barriers have been overcome, and your app has earned user trust ...
VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and ...
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin ...
A number of content publishers are doing tremendous work bringing their content to mobile users, seizing the opportunity brought on by the adoption of smartphones and tablets. However, others have ...
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a global video game commerce company, has introduced Cross-Play and Cross-Pay, an innovative approach to mobile game monetization. In response to the evolving ...
App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...
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