Microsoft may have just gotten the Xbox One back on track sales wise, however it looks like the company simple can’t avoid public relations snafus. Months after it was forced to reign-in plans for the ...

Forbes contributors publish independent expert analyses and insights. I'm here to help you understand video games. Sony's PS4 and Microsoft's Xbox One are already locked in one of the biggest ...

It's reported that YouTubers were offered cash by Microsoft to speak favorably about the Xbox One and include footage of the next-gen console's games in their videos. The catch? The couldn't speak ill ...

A recent marketing promotion between Microsoft and Machinima has sparked a discussion about the ethics of how YouTubers make a living. Ars Technica has a piece detailing a recent promotion where ...

Microsoft built the new YouTube app itself, after complaining that Google was blocking access to required metadata. When I asked Microsoft officials recently if something had changed from a policy/API ...

Microsoft and Electronic Arts have come under fire following the revelation that both companies were paying YouTube content creators to promote their products, then requiring them to not disclose that ...

UPDATE #2: Microsoft has asked Machinima to mark videos made as part of its paid-for Xbox One content deal as advertising, the company has told Eurogamer. The move follows widespread disapproval at ...

Oft-noted for their 'innovative' marketing tactics, Microsoft has recently decided to broaden their horizons and enter into a new field: stealth marketing. According to recent reports, the company is ...

Unless this is some elaborate publicity stunt, Microsoft’s official YouTube channel appears to have been taken over by someone not affiliated with the company, who has removed all of the videos and ...

Yesterday, Ars Technica reported that Microsoft tried to pay various YouTube account holders to post positive reviews related to the Xbox One. Video partners of Machinima were allegedly offered a ...

Update 2 (9:04 p.m. Eastern, Jan. 21): Microsoft has amended its statement on this matter with the following additions that seem intended to distance the company from these kinds of undisclosed ...

When your console is getting trashed by anyone who doesn't watch TV on their TV, when you have no idea how to win over the silent Japanese audience and when some people still think your system is an ...