Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...

Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...

In fact, Warren even goes as far as saying that "Microsoft has now plastered the 'return of Xbox' slogan on the walls of its ...

TL;DR: Microsoft will attend Gamescom 2025 in Cologne from August 20-24, showcasing its extensive game portfolio. Highlights include Blizzard's World of Warcraft expansion Midnight, Bethesda's Indiana ...

In a surprise announcement, Microsoft’s newly appointed Gaming CEO Asha Sharma confirmed the “return of Xbox” with its fifth-generation console, which is compatible with both Xbox and personal ...