AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

Impact measurement has become a crucial component for successful businesses. Being able to report on and provide proof of an organization’s impact can directly affect stakeholder — and investor — ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

A decade ago, I worked on impact-measurement guidelines for what was then called the venture philanthropy and social investment field in Europe. At the European Venture Philanthropy Association, we ...

Global impact funds now have over $322 billion in assets under management, PitchBook data shows. Many of them face a similar issue: How do they measure how impactful their investments have been?

Editor’s note: This is part two in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here. The age-old standard for loyalty measurement is RFV—recency, ...

Measurement has driven interventions to improve patient safety and care provision, with patient-reported experience and outcome measures (PREMS and PROMS) providing supporting insights. Similarly, ...

In today’s competitive environment, it is becoming increasingly important for nonprofit groups to be able to measure their impact on society, and to communicate those results — whether it’s to donors ...

NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...

The U.S. Agency for International Development has its critics, who argue that its lack of accountability led to its downfall. But this argument not only oversimplifies the challenges of measuring ...

Tracy Woodard, an outreach representative for the nonprofit Intown Cares, checks on people at an Atlanta homeless encampment and informs them of an upcoming free medical care opportunity. A record 650 ...