Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

AppsFlyer today announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer's evolution from mobile ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Although the cloud giant has stepped away from the explicit "social enterprise" rhetoric in recent years, social media continues to be one of the pipelines that keeps Salesforce.com running. The ...

Due to the existence of several domestic and international industry players, the marketing cloud platform market is both fragmented and competitive. These players have employed a variety of ...

Facebook’s $1 billion investment into Instagram — its now 300-million-user social media picture-sharing site — seems to be paying off. With todays changes to its advertising API (application ...

With this innovation, Netcore Cloud reinforces its position as a global leader, the first Agentic Marketing Platform to introduce variable pricing, pioneering a future where technology partners and ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul.

If APIs enable cloud computing, what happens when it comes to portability? Will anyone voluntarily let me off of their cloud? We need standards to support functions such as portability. Dave Rosenberg ...