Early MacBook Neo benchmarks show Apple’s cheapest laptop keeping pace with the M1 MacBook Air in several tests.

By Akash Sriram and Stephen Nellis March 4 (Reuters) - Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.

Whether you’re talking about the iBook, MacBook, or MacBook Air, Apple’s most basic laptops have started at or within $100 of the $1,000 price point for over 20 years. Sure, the company had quietly been testing the waters with a Walmart-exclusive M1 MacBook Air configuration for several years,

The A18 Pro — the same chip that powered the iPhone 16 Pro — now runs a Mac. Apple's most audacious pricing move in a decade. Apple has spent the better part of a decade building a hardware strategy around the idea that the best computers it makes should also be the most expensive.

Apple's budget-focused MacBook Neo borrows the A18 Pro chip from an iPhone 16 Pro. Here's how the chip compares against other Apple Silicon Macs, and why it's actually a pretty smart thing for Apple to do.

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began his career as an independent tech journalist and has now ...