MX Player is about to undergo a massive overhaul that will see the popular local video player app shift its focus towards over-the-top streaming for the Indian market. News of the new direction ...

Amazon has agreed to acquire key assets of Indian video streaming service MX Player from the local media powerhouse Times Internet, the latest step by the e-commerce giant to make its services and ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

Amazon is engaging with Times Internet to explore the acquisition of MX Player, one of the largest on-demand video streaming services in India, according to four sources familiar with the matter, as ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

On average, each MX Player user spent 7.8 hours per month on the app, compared to 4.5 hours for Hotstar, 7.4 hours for Netflix and 4.4 hours for Amazon Prime Video MX Player was only behind YouTube, ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...