Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

For most restaurants, the pandemic was just the beginning of revenue troubles. To survive lockdowns and other related challenges, eateries had to adapt quickly. Many adopted consumer-facing digital ...

As consumers redefine what value means to them, brands can differentiate themselves not only through competitive pricing and strong products, but also through loyalty programs that deepen engagement ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Centrifuge, Janus Henderson, and SMT launch tokenized onchain vaults to manage loyalty program reserves, targeting a $300 ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

With consumers shifting their dining-out habits as a result of the pandemic and quickly rising food and labor costs, restaurants are keenly feeling the squeeze on profits. To compete in this ...

Customer engagement relies on many factors -- like product quality, pricing, customer service and loyalty programs -- to encourage customers to return and commit to the brand. Customer loyalty ...