A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

Atlassian Williams Racing will race next year under a new identity that connects the team’s glorious legacy to its bold and ...

The legendary Williams F1 squad will race under a new name from January onwards, tweaking their identity in a throwback to an ...

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For a radio station like WGN, our history is primarily the audio programming that our listeners have enjoyed for over a century. But, during that century, we’ve had a visual identity that has evolved ...

Even if you aren't obsessed with cars, it's hard to not at least be a little curious about the stories and meaning behind their logos. OK, maybe not Honda, since it's just an H that very clearly ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...