From logos, packaging design and store displays, to social media campaigns and even gaming apps, graphic design has become as essential to fashion as the clothes themselves. Behind every well-known ...

Photo credit: Crap eyewear Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo.

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

The luxury French fashion label unveiled its new logo over Labor Day weekend, and Instagram stans are turned up.

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

NBC’s Savannah Sellers sits down with 29-year-old Carly Bigi who founded her clothing company, Laws of Motion, out of frustration with women’s sizing. Her direct-to-consumer brand is known for ...

The company worked with designer Christian Siriano to give used clothing the cachet of a brand and greater sustainability appeal.

A Spanish town is considering taking legal action against Meghan Markle after accusing her of copying its traditional coat of arms for the logo of her new brand, As Ever.

After his split from longtime partner Nike, Tiger Woods has unveiled a new logo and clothing brand, Sun Day Red, to start 2024.

One important element of brand identity is logo design. When done right, a logo is memorable and impactful. When done wrong, it could be offensive–or worse, forgotten.