Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches. Google is experimenting with video ads inside the local pack, signaling a ...

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new document named About Local ...