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Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, ...
Detroit Free Press

Portside Marketing Analyzes the 2025 Impact of Google’s Local Service Ads on Small Business Visibility

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across ...
Search Engine Roundtable

Google Local Service Ads Reviews Now Managed By Business Profiles

We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local folks noticed who have LSAs noticed ...
Search Engine Land

Google Local Service Ads now uses your booking links from Business Profiles

Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in. Google will now associate your booking links it finds in your Google Business Profiles ...