LeBron James’ influence stretches far beyond the basketball ... Mattel previously created Barbie dolls in honor of athletes like Sue Bird and Venus Williams, but LeBron is the first male athlete ...

In a historic collaboration with Mattel and the LeBron James Family Foundation, the four-time NBA champion became the first professional athlete to be honored with a Ken doll in his likeness.

LeBron’s influence extends beyond statistics to leadership and cultural impact. His leadership transformed player empowerment in the NBA. James pioneered the concept of athletes taking control ...

Truly great athletes tend to make an incredible ... This article originally appeared on LeBron Wire: LeBron James on how he hopes to influence young players ...

LeBron James showed that an athlete can be more than a player on the court. By planning early and making smart moves, he became a strong brand and a leader in the sports business.

In a day and age when fans want to get as much content they can about athletes and celebrities ... In basketball terms, the big guns such as LeBron James, Stephen Curry and a few others dominate ...

EL SEGUNDO, Calif. — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...

Before social media became popular, most athletes depended on brands, TV, and news channels to stay in the spotlight. LeBron James changed that idea early in his career. He showed that athletes ...

Truly great athletes tend to make an incredible impact ... as it is something others will look to emulate. For LeBron James, he has continued to play at a high level for 22 seasons thanks to ...