As 2025's cultural retrospectives begin to trickle in (read: Spotify Wrapped or Oxford's word of the year), Pantone is not to be outdone. The famed color factory on Thursday, Dec. 4, released its ...

Pantone has named “Cloud Dancer,” a soft, airy shade of white, as its Color of the Year 2026, marking the first time in the ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

Pantone is not political, true. But its trend forecasters keep their manicured fingers on the pulse. And in this moment, I’m unable to ignore Ku Klux Klan robes are white, too.