LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem. Pre-orders start Jan 9 and global release is March 1, with three new Star Wars sets kicking off the series.

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and responsive.

Eli has always wanted to work in gaming, and journalism seemed to be a good fit. Having written for a number of years now, game journalism is a favorite of his. Outside of writing, Eli has a bachelors in Computer Science, and enjoys spending his free time ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Since Disney acquired Star Wars, there have been some concerns over the saturation of the Star Wars brand with the frequent cadence of new films and ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and sense other nearby Legos.

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been a gaming fan ever since getting an original Xbox for ...