Her agency crushed her K-pop idol dreams. Her reinvention brought them back to life

Her voice defeated soul-eating monsters during the emotional finale of the blockbuster animated film “KPop Demon Hunters.” But for Korean American singer EJAE, the triumph gave her something beyond fame and fortune.

How the West was won: K-pop's great assimilation gambit

The crossover hits stacking Grammy nods this year have little in common with the culture that birthed them — but they're winning the chart game.
Complex

The Real Song of the Summer 2025 Came From KPop Demon Hunters, Here Are 5 Reasons Why

KPop Demon Hunters predominately follows Rumi, Zoey, and Mira, three young women who are members of Huntr/x, a girl group chosen to carry the torch of protecting their world from demons that lurk in the shadows. As long as they top the charts and bring joy ...

EJAE Found Her Voice Outside of the K-Pop Trainee System. Now She’s Becoming an Idol in Her Own Right

The 'KPop Demon Hunters' songwriter opens up about her "Golden" year, and her plans for releasing more solo music.

ROSÉ Makes History As First Solo K-Pop Artist To Perform At The Grammys

The BLACKPINK member performed "APT." at the 2026 ceremony, marking a milestone for K-pop representation at Music's Biggest Night
Los Angeles Magazine

Daily Spotify Chart Dominated by Original K-Pop Songs from Global Netflix Phenomenon “KPop Demon Hunters”

The Saja Boys and HUNTR/X made K-pop history when they became U.S. Spotify’s highest-charting male and female K-pop groups (respectively), beating out both BTS and BLACKPINK. The catch? Both groups are fictional. KPop Demon Hunters is a Netflix original ...

K-Pop feels ubiquitous nowadays — but it's been decades in the making

K-pop has exploded in recent years with chart hits, Grammy nominations and the most-streamed movie of 2025, but it wasn't always so easy to be a fan of the genre.