According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...
It's official -- Madison Avenue has a new KPI, and it might as well be called a CPI for "carbon performance indicator." According to new research being released this morning, nearly two-thirds (61%) ...
Tubi has hired Snap Inc. and Viacom alums Sharon Silverstein and Katelyn Kroneman for key ad sales exec posts. Silverstein is joining the Fox Corp. free streaming service as SVP, Head of U.S. Industry ...
Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 27 min ago By Gillian Follett - 2 hours 44 min ago By Brian Bonilla - 6 hours 42 min ago By Danette Amstein - 6 hours 42 min ...
Apple has nabbed a key ad exec from NBCUniversal as it quietly makes a string of TV ad hires. It's the latest sign of its ambitions to build a TV ads business. Apple TV+ is widely expected to follow ...
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns. First things first: the biggest “release” of the year to ...
New Twitter CEO Linda Yaccarino will have some key staffing roles to fill when she finally takes the reins this month. Twitter’s head of brand safety and ad quality, A.J. Brown, has decided to leave ...
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