Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Why Is Jaguar’s Rebrand So Controversial? Jaguar first teased a dramatic company rebrand in a 30-second advertisement last month after wiping its social media accounts clean.

Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a spokesperson at CARMA.