Suddenly, you turn and see thousands of colorful rubber balls bouncing toward you in full force. ... When 250,000 bouncy balls took over San Francisco: The ad that became a legend.

In 2005, Sony spent over a million dollars to swarm SF streets with 250,000 bouncy balls, ... Bouncy balls float over a San Francisco street in 2005. Courtesy of Bret Lama.

Children scramble to collect some of the 24,000 balls dropped as the clock struck noon during Novato’s annual “Bouncy Ball New Year” event on Tuesday, Dec. 31, 2024.