Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction, it holds onto the bid to see if it can serve an ad on the next piece of content the ...

Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can ...

First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory. This capability builds on Index and ...

NEW YORK, December 11, 2025--(BUSINESS WIRE)--Elcano today announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent ...

Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy ...

Advertising technology company Index Exchange has inked a deal for more than half of mattress retailer Casper Sleep’s offices at 3 World Trade Center, quadrupling the advertiser’s space in Manhattan.

Are you a print subscriber? Activate your account. By Tim Nudd - 7 min 56 sec ago By Gillian Follett - 3 hours 22 min ago By Jason Mitchell - 3 hours 22 min ago By Aleda Stam - 3 hours 52 min ago By ...

NEW YORK--(BUSINESS WIRE)--Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and ...

TORONTO—The independent supply-side ad platform Index Exchange Inc. has announced new capabilities using Gracenote that enables show-level transparency, brand suitability and post-campaign reporting ...