Search Engine Land » Guide » What is an ad impression and why are they important to track? Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please ...

There have been two major shifts in key performance metrics in the Google Ads platform since the middle of January especially on brand campaigns. The wider paid media industry is picking up on these ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...