It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

Ice baths, also referred to as cold water immersion (CWI) or cold-water therapy, are commonly used for pain, delayed-onset muscle soreness, inflammation and mood elevation ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

I’ve always been afraid of ice baths. But facing the fear seems unavoidable, especially if your FYP is anything like mine, you’ve likely seen people dipping in buckets of water at sub-zero temperature ...

This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

MILWAUKEE - They came to the beach knowing what they were in for, and they were all very nervous. They would leave feeling they had conquered the world. You've likely heard of the first two. The third ...

Ari Gootnick isn’t new to ice baths, but he never gets used to the shock of immersing his body into 40- something-degree water. So when the 29-year-old who works in tech plunged into an ice bath on a ...

Getting ice cold could help get you super hot. A Brazilian doctor says taking regular ice baths has helped boost her libido and supercharge her sex life. Dr. Camilla Lewin, who also competed in Miss ...

Anyone who has spent a lot of time in the gym knows how taxing a workout can be. From the stress it puts on one's body to muscle cramps and aches, recovering from an intensive cardio or weightlifting ...

Remedy Place, a high-end wellness club with branches in Los Angeles and New York, is attracting boldfacers like Drake (top right), Kim Kardashian and sister and Kourtney for the ice bathing experience ...