ITV'S advertising sales have been savaged as firms hold off on marketing campaigns due to the uncertainty created by the long ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

It was only days ago that Canoe Ventures, the advanced television JV of the nation’s top cable companies, and the ANA released findings from a year-long study of interactive television (iTV) ...

ITV has launched a new GenAI Ads Manager platform powered by Magnite’s streamr.ai technology, designed to make TV advertising more accessible to small and medium-sized enterprises (SMEs). The bespoke ...

Carolyn McCall also touted the U.K. TV giant's reduced reliance on ad revenue at the Royal Television Society London Convention 2024. By Georg Szalai Global Business Editor U.K. TV giant ITV got only ...

ITV, the UK’s largest commercial broadcaster, and Magnite announce a new partnership. ITV is leveraging Magnite’s streamr.ai technology as the basis of ITV’s bespoke production service ITV GenAI Ads ...