Ahead of the London brand’s pop-up, founder Georgiana Huddart lays out plans to sell her cult swimwear in the city.

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Summer is nearly here, and a bunch of great swimsuits are on sale just in time. Many are from our recently launched Strategist Swimsuit Project — a monthslong project aimed at helping you find the ...

Hunza G comes highly recommended by our rolodex of beachgoers and many of our own staffers. Its suits are famously one-size-fits-most thanks to the iconic crinkle fabric, which is designed to stretch ...

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Lila Moss is turning up the heat for summer 2026 and doing it in a swimsuit that feels straight out of Baywatch. The 23-year-old model stars on the cover of ‘Who What Wear,’ wearing the viral Burberry ...

Celebs, influencers and what feels like everyone else on our feeds are wearing crinkle-cut swimsuits from Hunza G right now. Their trademark textured fabric first became famous in the ‘80s, when the ...

The swim and ready-to-wear brand Hunza G is so-called after the Hunza Valley, the mountainous region of Pakistan, whose people are known as some of the happiest in the world. This sense of positivity ...

Add Yahoo as a preferred source to see more of our stories on Google. Model Helena Christensen was recently spotted wearing well-loved swimwear brand Hunza G. (Photo by Roy Rochlin/WireImage) (Roy ...

If you cast your mind back to a few summers ago, you will probably remember your Instagram feed being suddenly flooded with those crinkly, colourful bikinis that appeared to flatter everyone. The ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. In ELLE’s monthly series Office Hours, we ask people in powerful positions to take ...