The writer’s insistence on ignoring the web is an even bigger blind spot today than it was when The Tipping Point came out. Gladwell offered three “rules” for how any social contagion happens—how, say ...
Decades after writing “The Tipping Point,” Malcolm Gladwell says he's less optimistic. He tells NPR's Steve Inskeep he reexamined his book about social epidemics, and rewrote it with darker themes.